An SEO checklist for automated blogs

Publishing often is half the job. The other half is making sure every post is technically healthy from day one. This is the checklist we use.

Before publishing

• One search intent per post. Two topics in one article compete with each other.
• Keyword near the start of the title. Keep it under 60 characters.
• A meta description written for the click, not for the crawler — 140 to 160 characters.
• Short, stable URLs. Avoid dates; updated posts stay relevant.
• A single H1, with H2 and H3 in the right order.

Inside the article

• Answer the main question within the first two paragraphs.
• Use lists and tables — those are the snippets Google likes to feature.
• Link internally to at least two other posts.
• Give every image a descriptive alt.

After publishing

• Check indexing in Search Console.
• Refresh old posts with new data instead of publishing near-duplicates.
• Track average position per keyword, not just pageviews.

The most common mistake

Publishing dozens of articles about the same term. That’s cannibalization: your own pages compete and none of them climb. One strong, frequently updated post beats five weak ones.

With a well-configured schedule this checklist becomes routine — and routine is what builds authority.